Common
questions

Pawnia Studio is a tech and media studio 100% focused on the pet world. It helps veterinary clinics, grooming salons, pet hotels and daycares, pet food and accessory brands and pet startups grow with three services that work together in one monthly program: BrandPet (brand), PawCode (tech) and MediaSnout (advertising).

Pawnia offers three services integrated in the Pawnia Program. BrandPet creates the brand: naming, logo, typography, colors, voice, logo animation, guidelines and applications. PawCode builds the tech: websites, online stores and platforms on WordPress with built-in AI, local payments, WhatsApp, SEO, GEO and analytics. MediaSnout runs the advertising: product photography, ads and campaigns on Meta, Google, TikTok and other platforms, with sales and lead reports.

Only pet businesses: veterinary clinics, grooming salons, pet hotels and daycares, pet food, treat and accessory brands, and pet startups or platforms. It is all we do.

Pawnia works remotely with pet businesses in different countries. It shows its prices in Colombian pesos (COP), Mexican pesos (MXN), euros (EUR) and US dollars (USD), and books calls with time slots for Colombia, Mexico, the United States and Spain.

The Pawnia team has more than 8 years of experience, over 5 of them in the pet world. It built Wollo, a pet-tech platform that is live in the market today with scheduling, payments and operations management, so it knows the industry from the inside, not from theory.

Wollo (wollo.pet) is the platform the Pawnia team built from scratch to connect the pet world: scheduling, payments and operations management, running in the real world today. It is proof that Pawnia knows how to build complete pet products. Wollo is not part of the Liftoff Plan, it is a separate service: if you want it, it is integrated into the website we build with PawCode and quoted separately.

Pawnia Studio is a brand of Dog Stuff.

You can book a 20-minute call at https://pawnia.dev/en/book/ (Monday to Friday, Colombia business hours, converted to your time zone), email hola@pawnia.dev or follow Pawnia on Instagram (@somospawnia) and LinkedIn (linkedin.com/company/agencia-pawnia).

It is one monthly program that brings brand, tech and advertising together in the same team. It starts with a 20-minute discovery call and an initial audit: if you already have something that works, like a name, a logo or a website, we build on it; if not, we create it. From the first month, BrandPet, PawCode and MediaSnout work together.

The Pawnia Program (Liftoff Plan) has a launch price of $1,890,000 COP, $10,300 MXN, €900 EUR or $1,000 USD per month. The regular price is $3,150,000 COP, $17,200 MXN, €1,500 EUR or $1,670 USD per month. Taxes are not included and vary by country. The launch price is valid while spots are available, and the program has no minimum commitment.

No. The Pawnia Program has no minimum commitment.

No. Pawnia's price covers creating, managing and optimizing the campaigns; you set the ad budget and pay it directly to each platform, such as Google or Meta.

Pawnia works with a single integrated program, because brand, website and advertising are almost always needed together to sell. If you already have one part covered, the initial audit spots it and the work focuses where you need it most.

Six months after signing, we talk with you about how your plan continues. There are never surprise price changes.

Book the 20-minute discovery call and give us access to your current accounts (social media and domain, if you already have one). From there, Pawnia runs the process.

BrandPet is Pawnia's branding service for pet businesses. It includes naming (with availability check on domains, social media and trademark databases), typography, color palette, logo and symbol, brand voice (tone, words and key phrases), logo animation for reels, stickers and stories, brand guidelines and applications such as packaging, accessories, stationery and social media.

Packaging design; physical space design (storefront, signs, reception and wayfinding); trademark registration in Colombia, Mexico and the United States; a brand character or mascot; uniforms and everyday pieces; and digital applications.

BrandPet starts from what you have. If it works, we refresh it; if not, we propose a new one and explain why.

Before proposing a name we check that it is available. Registration with the trademark office is an add-on that Pawnia handles for you in Colombia, Mexico and the United States.

PawCode is Pawnia's tech service: websites, online stores and platforms for pet businesses, custom built on WordPress with built-in AI. They sell, book and measure for you: cart purchases or service bookings, local payments, WhatsApp, automations, SEO, GEO and analytics connected to Google and Meta.

PawCode builds your website in nine steps: strategy (what you sell, to whom and why they choose you), a tailored identity, conversion (a visible buy button and WhatsApp at hand), purchases or bookings with local payments, automations (order confirmations, shipping notices and Google review requests), responsive design for mobile, analytics and connections (Google Analytics, Search Console, Tag Manager, Meta pixel and catalog, Google Shopping, Pinterest and LinkedIn), GEO so AI understands you and recommends you, and the option to connect with Wollo for scheduling, payments and customer management.

PawCode platforms have built-in AI to help you every day, with automations that confirm orders, remind appointments and ask for reviews. Each website is also structured with GEO so assistants like ChatGPT, Gemini or Google understand it and recommend you. And if you want, as an add-on service of MediaSnout we add an AI agent on WhatsApp that answers, recommends and sells at any hour.

Yes. For food, treat and accessory brands, PawCode builds online stores with catalog, cart, subscriptions, local payments and shipping. For veterinary clinics, grooming, hotels and daycares, it builds services websites with prices, location, WhatsApp and online booking with the scheduling add-on.

The ones your customers already use in their country, such as Stripe, PSE, Bizum, Mercado Pago or OXXO.

GEO (generative engine optimization) means preparing your website so AI assistants like ChatGPT, Gemini or Google understand it and recommend you when someone asks about a business like yours. Every PawCode website includes core SEO and GEO.

Because it is the most used platform in the world: you are in control, you can edit your website without depending on anyone and you are not tied to Pawnia. We also train you to edit it.

Yes. We review it on the discovery call and tell you whether it is better to refresh it or rebuild it.

It depends on the initial audit: if you already have a base, we go straight to integrating and boosting it; if we start from scratch, it is built within the first months of the program.

Scheduling and bookings (appointments with real availability, online deposit and automatic reminders), a mobile app with your brand and a customer CRM with the history of each customer and their pet.

MediaSnout is Pawnia's advertising service: it makes your brand look amazing in every ad, with product photography and videos and posts made only for ads. It creates and optimizes campaigns on Meta, Google Ads, TikTok, Pinterest, YouTube and LinkedIn targeted at pet owners, and gives you the sales and lead data from every campaign.

First we connect your website, the pixel and the WhatsApp API to measure where every sale comes from. Then we prepare the ad creatives, launch and optimize the campaigns, target dog and cat owners and people who already visited your website, connect your WhatsApp to your ads, and send you a report with the spend, conversations and sales from each platform.

MediaSnout focuses on advertising: product photography and videos and posts made for ads, with sales and lead data. It is not an organic social media content service.

To sell, it helps. If you don't have one, PawCode builds it before the first campaign.

It is the business version of WhatsApp that lets you answer, recommend and charge automatically, with official messages and a verified number. In MediaSnout we connect it to your ads; the AI that answers on its own is an add-on service.

Yes. We connect the WhatsApp API to an AI that knows your catalog and services. It answers in seconds at any hour, recommends based on the pet, charges, confirms the order or appointment and hands the chat to your team when needed. It is an add-on service: it comes with the AI agents and is quoted separately from the Liftoff Plan.

They are six AI agents that work for your pet business every day: Huella answers and sells on WhatsApp, Rastro follows up on chats and carts that did not buy, Snack reminds customers when the food runs out or a vaccine is due, Ladrido reviews your ads and suggests where to move the budget, Olfato measures cost per lead and how many messages come from ads and how many are organic, and Correa asks for reviews and looks after your loyal customers. Important decisions, like discounts or budget changes, are approved by your team. They are an add-on service: they are not part of the Liftoff Plan and are quoted separately.

With the pixel, Google Analytics and WhatsApp conversations connected to your store. We show you how much each platform sold.